Strategic communication taylor francis ltd

Strategic Marketing Planning

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each cha

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Strategic Public Relations Writing

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communi

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Strategic Information Management

This fifth edition of Strategic Information Management has been brought fully up to date with recent developments in the management of information sys

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Strategic Luxury Management

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxu

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Public Relations Strategic Toolkit

The Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on developing public relations skills across the key t

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Nonmarket Strategic Management

With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping

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Strategic Planning Process

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Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communi

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Strategic Performance Management

In his second edition, Adler provides a contemporary examination of theories, issues and practices related to performance management with an original

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Leadership and Strategic Succession

One of the central purposes of a board is to effect a successful change of leadership; this book explains the complex organizational, psychological an

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Strategic Corporate Crisis Management

Presenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and buil

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Strategic Thinking Illustrated

This book is about the behavior of systems. Systems are important, for we interact with them all the time, and many of the actions we take are influen

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Strategic Airport Planning

The aim of the book is to articulate a new approach to airport planning that better captures the complexities and velocity of change in our contempora

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Strategic Redundancy Implementation

Takes the reader through a redundancy implementation strategy – Re-Focus, Re-Organise and Re-Build – that incorporates the key aspects of planning a

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Strategic Public Relations Leadership

This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contrib

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Global Strategic Challenges

The proposals that the book makes are of two kinds: recommendations, on the one hand, and more exploratory proposals, on the other. Some of the recomm

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Strategic Stakeholder Engagement

This book enables organisations of all kinds to engage with decision-makers effectively, providing a good understanding of the key stakeholders involv

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Strategic Brand Licensing

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers w

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Strategic Human Resource Management

This book provides the emphasis on understanding HRM as the management of work and people in organizations and the analytical approach we take to this

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Strategic Public Relations Leadership

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Make Better Strategic Decisions

Why do seemingly successful organisations fall prey to irrevocable governance breakdowns or, worse still, criminal malpractice? By prompting readers t

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Practicing Communication Ethics Taylor & Francis Ltd

This textbook presents a theoretical framework for developing a personal standard of ethics that can be applied in everyday communication situations. This third edition focuses on how the reader’s communication matters ethically in co-creating their relationships, family, workgroups, and communities....

Dostupnost: do 90 dnů

Practicing Communication Ethics Taylor & Francis Ltd

This textbook presents a theoretical framework for developing a personal standard of ethics that can be applied in everyday communication situations. This third edition focuses on how the reader’s communication matters ethically in co-creating their relationships, family, workgroups, and communities....

Dostupnost: do 90 dnů

Professional and Business Communication Taylor & Francis Ltd

This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management and professional courses preferring a practice-focused, and colloquial approach that combines accessibility with key theory. ...

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Professional and Business Communication Taylor & Francis Ltd

This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management and professional courses preferring a practice-focused, and colloquial approach that combines accessibility with key theory. ...

Dostupnost: do 90 dnů

Foundations of Visual Communication Taylor & Francis Ltd

Odborná kniha v angličtině....

Dostupnost: do 90 dnů

Foundations of Visual Communication Taylor & Francis Ltd

Odborná kniha v angličtině....

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Narratives in Public Communication Taylor & Francis Ltd

This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields....

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Strategic Social Media as Activism

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media m

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Strategic Negotiations for Sustainable Value

1. Understanding Strategic Negotiations 2. The Challenges that Negotiators Face 3. Negotiation as a Process 4. Behaviour in Negotiations: Biases and E

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Strategic Planning for Public Relations

The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public

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Military Logistics and Strategic Performance

This book explains why logistical planning is studied by military professionals and uses case studies to bring home its importance.

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Strategic Management of Built Facilities

The effective management of facilities can significantly improve business productivity. In this textbook the authors provide an overview of facility e

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Strategic Planning for Public Relations

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Strategic Negotiation: Building Organizational Excellence

Empowering organizations to thrive, this book provides a clear diagnostic framework, with specific approaches and processes that leaders can use to bu

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Strategic Leadership and Systems Thinking

This book is also about leadership that recognizes the potential of enhanced organizational performance that results from the movement of the organiza

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Strategic Airline Retailing and Solutions

This book provides a framework and tools to convert retailing concepts—from shopping to fulfillment. It is indispensable for all airline executives a

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Strategic Leadership and Systems Thinking

This book is also about leadership that recognizes the potential of enhanced organizational performance that results from the movement of the organiza

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Evolution Of American Strategic Doctrine

This book provides a comprehensive analysis of Paul H. Nitze's influence on the making of U.S. national security policy, as well as his recent involve

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Strategic Media Planning and Buying

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of

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Strategic Planning for Public Relations

This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of intern

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Strategic Pricing and Management Accounting

The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional

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Strategic Brand Management and Development

This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equ

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Women in Mass Communication

This fourth edition of Women in Mass Communication addresses the myriad of changes in media and mass communication disciplines in relation to women ov

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Sustainability Communication across Asia

Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Ind

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Skilled Interpersonal Communication

Established as the foremost textbook on communication, the seventh edition of Owen HargieÂ’s Skilled Interpersonal Communication is thoroughly revised

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Applied Communication Research Methods

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and med

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Skilled Interpersonal Communication

Established as the foremost textbook on communication, the seventh edition of Owen HargieÂ’s Skilled Interpersonal Communication is thoroughly revised

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Identity and Digital Communication

This comprehensive text explores the relationship between identity, subjectivity and digital communication, providing a strong starting point for unde

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Diplomacy, Communication, and Peace

This book comprises interconnected essays which reflect on challenging new issues related to diplomacy, communication, and peace.

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Foundations of Global Communication

This book provides a wide-ranging theoretical and empirical overview of the disparate achievements and shortcomings of global communication.

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Social Media Communication

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram

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English for Business Communication

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication an

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Children's Communication Skills

This book uses a clear format to set out the key stages of communication development in babies and young children.

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International Communication: A Reader

Covers key aspects of global communication. This book demonstrates the development of political, economic and technological infrastructure that underp

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Early Communication Skills

Early Communication Skills has been a popular and widely used publication since becoming available in 1991. Now in its third edition, the resource ret

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Communication, Relationships and Care

Written for those involved in care services, this book aims to improve understanding of communication and relationships in health and social care sett

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Handbook of Communication Skills

The Handbook of Communication Skills presents a state-of-the-art overview of this rapidly evolving field of study. Covering core topics such as non-ve

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Practicing Communication Ethics

This textbook presents a theoretical framework for developing a personal standard of ethics that can be applied in everyday communication situations.

Dostupnost: do 7 dnů

Professional and Business Communication

This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management and professi

Dostupnost: do 7 dnů